Proud Mary 2.0 is an experiment in new ways of doing—where art meets culture. The artisan to manufacturer pipeline is strong, so rather than simply employing traditional craft and folk artists for manufacturing purposes, we have taken a different approach. We are establishing a unique model that allows us to collaborate with traditional craft and folk artists as part of the creative process. By crediting and compensating for their designs, in the form of royalties, we’re building passive revenue streams that support their creativity, sustain their cultural heritage, and encourage them to continue their artistic endeavors.

Highlighting the ART in ARTisan

And doing so in a transparent way on a path to giving back more than we take. Let’s go!